Primary
lootrun.gg
LootRun logo
LootRun logo
and brand kit
LootRun is a gaming boosting and coaching service: pro players who get the run done for you. Download the official logo files, read the colour values and check the usage rules before you put the mark on anything.
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LootRun logos
Every official lockup. The primary logo carries the holographic X and always sits on black. Use the monochrome versions where colour isn't available, and the plain wordmark where the X would be too small to read. Dark shows the versions for black backgrounds; Light shows the versions for white.
Black
White
Black
White
Icon mark
Icon
Using the mark
Four rules cover almost every case. When in doubt, use the primary logo on black.
Clear space
Keep a margin around the logo equal to the height of the X on every side. Nothing else sits inside that box.
LootRun
Writing the name
In text the name is always one word with a capital L and R: LootRun. The two-line wordmark is a logo lockup, not how the name is spelled. Never Loot Run, Lootrun, LOOT RUNS or LootRuns.
Minimum size
Wordmark no smaller than 80px wide on screen or 20mm in print. Below that, switch to the icon mark, which holds down to 24px.
Don't
- Recolour the wordmark or the X
- Rotate, skew or add outlines and shadows
- Place the primary logo on busy or light backgrounds
- Rebuild the X with a different brush
LootRun brand colours
Pure black ground, a short grey ramp, the three holographic gradient stops and two rift blues for glow. Click a swatch to copy its hex.
Core
Accents
Ratio: 70% Void / 15% Carbon / 10% white type / 5% accent.
Typography
Two faces from the design system: Bebas Neue for headings and titles, Poppins for everything you read. Both are open-licensed, so download them here or install from Google Fonts. The ramp below shows the Figma text styles.
Bebas Neue
Poppins
Includes the OFL licence files. For web use, load them from Google Fonts or self-host the TTFs.
Get the run done
Boosting, coaching, raids
What we're built on
Your win is our reputation
We don't clock out until you level up.
Elite pros and real gamers who live every title we support. Everything we build at LootRun is designed around one person: you.
Results in 36 to 48 hours. Start from £9.99.
50,000+ orders completed
Ends in 02 h 48 m 05 s
Source files
The master vectors live in the Brand Guides & Assets Figma file (page "Logo"). Export from there when you need a size or format that isn't on this page.
<img src="lootrun-logo-primary.png" alt="LootRun" width="160">
<img src="lootrun-icon-mark.svg" alt="" width="24" aria-hidden="true">
Marketing and social
Advertising
How LootRun shows up in paid media and social. The anatomy, the sizing system, worked examples, banners and video rules, so every placement looks like the same brand.
Anatomy of an ad
Every ad is the same five parts in the same places, so the brand reads before the headline does.
Primary logo, top
The primary lockup leads every ad. Centre it in the header zone with at least 40px clear above and 24px either side; nothing enters that zone, including the artwork's focal detail. Never distort, recolour or rebuild the mark. Full colour on black, monochrome on light surfaces.
Hero media
One piece of key art per ad. Keep the upper and lower thirds calm so the logo and headline always sit on quiet areas, never on detail.
Headline
Bebas Neue, uppercase, two lines maximum. The first line is white, the second carries the gradient. Say one thing and stop: an outcome or a number, never a slogan. If it needs a third line, it needs a rewrite.
Proof tag
Every ad carries one proof point in a pill: a delivery window, an offer count, a guarantee. Numbers over adjectives. One tag only; stacking claims dilutes all of them.
CTA
Brand gradient with dark text, full-pill radius, Poppins Medium label. Verb-first copy of three words or fewer: Explore, Swipe up, Get it done.
Examples
Production specs
Sizes and limits for the placements we currently buy.
Meta static sizes
1080×1080, 1080×1920 (Instagram and Trustpilot, proof tag higher) and 1920×1080. For 9:16 stories drop the CTA and move the proof tag up.
AdRoll sizes
300×600, 300×250, 160×600, 320×50, 728×90 and 970×250, plus native 600×315, 600×500 and 600×600. Keep every banner under 150KB.
Video Work in progress
Motion follows the same five-part anatomy as static ads. Below is the raw key art for the first spot, before logo, headline and CTA go on; the rules beneath it are fixed.
Raw key art, 30s
Example source for an advert. 1080p H.264 preview; the 4K master is in the shared drive. Add the lockup, two-line headline, proof tag and CTA per the anatomy above.
Formats
Animated banners and social video are MP4, delivered in 4:5, 9:16, 1:1 and 16:9. No GIFs, anywhere.
Stories (9:16)
No CTA inside the video and the proof tag moves up, clear of the platform's own controls.
Logo and type
The primary lockup opens and closes every piece. Headlines animate in as two lines, white then gradient, exactly as in the static ads; nothing else moves over the logo zone.
Sound and length
Design for sound off: every claim is on screen. Keep feed cuts under 15 seconds and lead with the proof point in the first three.
LootRun banner Work in progress
Early mockups, not approved assets. The screens and copy inside them are still changing, so don't use these for press, partner pages or social yet. They'll be replaced with final banners.
